At Steaming Kettle, we deliver tools and solutions that work. To us, this means getting to know you, your business, and the unique challenges you face.
It means respecting your people.
It means not wasting your time or your money.
It means earning future business through jobs well done.
Living up to our work ethic is important to us. We welcome feedback from our clients. How are we doing? How can we do better?
Sharing technical information in a way that alters decisions and behaviors is challenging, especially with management and audiences who don’t share our technical expertise.
This practice-driven seminar helped participants understand how minds are changed and how to create presentations, and especially visuals, that aid the process.
We learned the five major steps of persuasion, then re-arranged our current work to fit the pattern. We authored and honed a call to action, then made that show up visually. We intermingled emotional cues with quantitative data, photographs and diagrams to share messages powerfully and quickly. We became more insightful editors of visual content.
The seminar leaned on the work of practical behavioral scientists like Robert Cialdini whose work is tested daily the hard-knock world of sales, where the primary goal is to get a customer to change their mind.
By the end of the session, attendees were better able to:
